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Shermand

Services

Six practices. One goal: a business that performs to its potential.

Corporate-level expertise that takes growing businesses to the next level, delivered hands-on. Most engagements start with a growth plan and draw on more than one practice, because growth rarely respects department lines.

  • Practice 01

    Growth Strategy & Business Diagnostics

    We look at your business across seven dimensions, understand what makes it unique, and identify where the biggest growth opportunities are. You leave with a tailored, prioritized plan, not a list of observations.

    Explore Strategy & Diagnostics

    Diagnostics

    • Business health diagnostic across seven dimensions
    • Operational and process assessment
    • Data and reporting maturity assessment
    • Technology and tools review

    Strategy

    • Growth strategy
    • Business model and portfolio review
    • Go-to-market and commercial strategy
    • Strategic roadmap and business case

    Value & performance

    • Value-at-stake and opportunity sizing
    • KPI framework and baseline
  • Practice 02

    Business Transformation & Digitalization

    We design and lead transformations that combine operating model, processes, and technology. Digital tools, automation, and AI are part of the toolkit, chosen only where they solve the problem better than the alternatives.

    Explore Transformation & Digitalization

    Transformation

    • Transformation strategy and roadmap
    • Target operating model design
    • Program and PMO leadership
    • Change management and adoption

    Digitalization

    • Digital process design
    • ERP and CRM selection and implementation
    • Workflow automation
    • Systems integration

    AI & emerging tools

    • AI opportunity assessment
    • Practical AI use cases with human oversight
    • Responsible AI governance

    Independent selection

    • Vendor-neutral technology selection
    • Business case and total cost of ownership
  • Practice 03

    Operations & Process Excellence

    We map how work actually flows, measure where time and money are lost, and redesign processes and roles so the business delivers more with the same resources.

    Explore Operations & Processes

    Process

    • Process mapping and redesign
    • Lean and continuous improvement
    • Bottleneck and handoff removal
    • Standard work and documentation

    Operations

    • Operational efficiency programs
    • Capacity and resource planning
    • Supply chain and fulfillment review
    • Cost reduction and cost-to-serve

    Organization

    • Roles and responsibilities
    • Organizational design
    • Governance and decision rights
  • Practice 04

    Data & Performance Analytics

    We use your own data to find where the business makes and loses money, then build the KPIs, dashboards, and data foundations that let leadership steer with confidence.

    Explore Data & Performance

    Analysis

    • Data-centric business diagnostics
    • Profitability and cost-to-serve analysis
    • Customer and pipeline analytics
    • Process mining and time studies

    Performance management

    • KPI frameworks and scorecards
    • Management dashboards and BI
    • Planning and forecasting support

    Data foundations

    • Data quality and shared definitions
    • Reporting architecture
    • Data governance and access
  • Practice 05

    Marketing & Customer Acquisition

    We diagnose where customers come from, where they drop off, and what each one costs to win. Then we build the positioning, channels, lead generation, and sales handoff that turn marketing spend into predictable revenue.

    Explore Marketing & Acquisition

    Positioning & go-to-market

    • Market and customer segmentation
    • Positioning and value proposition
    • Go-to-market and channel strategy
    • Marketing plan and budget allocation

    Lead generation

    • Lead generation programs: search, paid, content, outbound
    • Performance marketing strategy
    • Website and landing-page conversion
    • Partnership and referral programs

    Funnel & sales alignment

    • CRM and pipeline design
    • Lead scoring and qualification
    • Marketing automation and nurturing
    • Sales and marketing handoff

    Measurement

    • Attribution and channel ROI
    • Customer acquisition cost and lifetime value
    • Funnel analytics and conversion benchmarks
  • Practice 06

    People, Talent & Culture

    Strategy and systems only perform as well as the team running them. We help you design the organization you need, recruit the talent to fill it, build teams with the right mix of skills and motivations, and create a culture where people do their best work.

    Explore People & Culture

    Organization & team design

    • Organization design and role definition
    • Team composition: skills, experience, working styles
    • Capability and skills-gap assessment
    • Succession and key-person risk planning

    Recruiting & talent

    • Recruiting strategy and hiring process design
    • Role scorecards and structured interviews
    • Support for executive and key hires
    • Onboarding that makes new hires productive faster

    Culture & engagement

    • Culture and engagement diagnostic
    • Values, behaviors, and ways of working
    • Motivation, recognition, and incentive design
    • Internal communication during change

    Leadership & performance

    • Leadership and manager development
    • Goal setting and performance management
    • Accountability routines and team rhythms

Engagement models

Sized to the problem, not to our business model.

Diagnostic
A fixed-scope assessment of the business with ranked constraints, value at stake, and a roadmap. The usual starting point.
Project
A defined change with clear deliverables and a timeline: a process redesign, an ERP selection, a lead-generation program.
Program
A multi-workstream transformation led alongside your team, with governance, PMO, and change management.
Advisory
Ongoing senior support for leadership: monthly reviews, decision support, and a sounding board.
Fractional leadership
A part-time CMO, CTO, or CIO who joins your leadership team and owns the function until a full-time hire makes sense.
Learn more
Not sure where to start? Let’s talk it through

Next step

Ready for the next level?

Tell us where you want to take the business. We’ll show you how to get there: bigger, leaner, and more profitable.