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Fractional leadership

Senior leadership, sized to where your business is today.

A fractional CMO, CTO, or CIO from Shermand joins your leadership team part-time, owns the function, and builds it, so you get executive experience without a full-time executive hire before you need one.

Discuss fractional leadershipSee the roles
Fractional CMO · 12 monthsSample view
Days per weekillustrative engagement
Assess & stabilizeLead & buildHand over
Fractional leaderInternal hire ramping up

Three roles

The executive seat you need, filled by someone who has held it.

CMO

Fractional CMO

Chief Marketing Officer

Senior marketing leadership that turns marketing spend into a measurable pipeline.

Owns

  • Marketing strategy, positioning, and budget
  • Acquisition channels and pipeline targets
  • Marketing team, agencies, and freelancers
  • Marketing technology, CRM, and reporting
  • Alignment with sales on leads and handoff

A good fit when marketing runs on activity rather than a plan, or you rely on agencies with no one senior to direct them.

Marketing & Customer Acquisition

CTO

Fractional CTO

Chief Technology Officer

Technology and product leadership for companies whose product or platform is built on software.

Owns

  • Technology strategy and architecture
  • Build, buy, or partner decisions
  • Engineering team, contractors, and vendors
  • Delivery practices, quality, and security-aware development
  • Technology input for investors and due diligence

A good fit when you are building or scaling a digital product without an experienced technology leader at the table.

Transformation & Digitalization

CIO

Fractional CIO

Chief Information Officer

Leadership for the systems, data, and IT the business runs on.

Owns

  • Systems landscape: ERP, CRM, and core tools
  • IT governance, budget, and vendor contracts
  • Data, reporting, and access management
  • Digitalization and automation roadmap
  • Coordination with security and compliance specialists

A good fit when systems have grown piece by piece, IT spend is hard to control, or a transformation needs an owner.

Transformation & Digitalization Data & Performance Analytics

When it fits

Executive experience, before a full-time executive.

  • You need senior leadership, but not yet a full-time executive.
  • A leader has left and the function needs continuity.
  • You are preparing for growth, investment, or a transformation.
  • Agencies and vendors need someone senior to direct them.
  • You want an independent senior view of marketing or technology spend.

How it works

From first month to a team that runs without us.

  1. 1

    Assess

    A short diagnostic of the function: people, spend, tools, results, and what the business needs from it.

  2. 2

    Lead

    Own the roadmap, budget, team, and vendors as part of your leadership team, with clear goals and reporting.

  3. 3

    Build

    Set up the processes, KPIs, and capabilities the function needs, and develop the people in it.

  4. 4

    Hand over

    When the time is right, define the role, help hire your permanent leader, and onboard them.

Time commitment is agreed up front and adjusted as needs change, typically a set number of days per week or a monthly retainer. Scope, decision rights, and confidentiality are set out in writing before we start.

The options

Fractional, full-time, or an agency?

Fractional executive compared with a full-time hire and an agency
Fractional executiveFull-time executiveAgency or vendor
SeniorityExecutive-level experienceExecutive-level experienceVaries by account team
CommitmentPart-time, flexibleFull-time, long-termProject or retainer
CostA fraction of a full-time executiveFull salary, benefits, equityFees per service
PerspectiveInside your leadership team, vendor-neutralInside the teamOutside, tied to its own services
Owns resultsYes, for the agreed scopeYesFor its deliverables

Many clients combine the models: a fractional leader directs the agencies and vendors you already use, and later hires the full-time executive who takes over.

Next step

Need a senior leader at the table?

Tell us which seat is empty and where the business is heading. We’ll suggest the right role, scope, and time commitment.

Discuss fractional leadershipSee how we work