Case study · Marketing services
From custom work for every client to a productized, profitable model.
Lead generation marketing agency
- Client
- Lead generation marketing agency
- Sector
- Marketing services
- Stage
- Mid-sized
The client
The business
Generates qualified leads for its clients through paid advertising, landing pages and campaign management. Its core operation is running and optimizing campaigns across many client accounts at the same time.
The starting point
The challenge
Client growth strained delivery. Every account was handled differently, and margins varied widely from client to client.
The transformation
What changed
- 1Productized the service offering into clear packages
- 2Created standard campaign delivery playbooks
- 3Built client profitability and reporting dashboards
- 4Reorganized the team by function and capability
The result
Growth, on a stronger foundation
- Healthier, more predictable margins
- Faster client onboarding
- A delivery model that scales with new accounts
These are real businesses Shermand has served over time. To protect our clients, names and sensitive information have been withheld. More details, and references where clients agree, can be shared on request.
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